San Marino, 17 October 2023 . Febal Casa announces the winner of “Pimp my F”, the contest launched in collaboration with NABA, Nuova Accademia di Belle Arti, on the occasion of the Milan Design Week last April.
The collaboration with NABA involved a group of three-year students in Graphic Design and Art Direction from the Academy campus in Milan, who reinterpreted the digital object “F”, a marker belonging to the new visual identity of the brand Febal Casa.
The winning project was the one presented by student Viola Nobili, who transformed the digital marker of Febal Casa into a three-dimensional painting. In detail, the F, again in its axonometric perspective, was composed with watercolor material strokes. In this way, the marker was interpreted as a real authorial signature that makes Febal Casa a digital object, an artistic environment that changes configuration depending on the creator’s interpretation of it.
These are the prizes for the project on the podium: inclusion in the Febal Casa editorial plan on social channels and financial recognition.
“Febal Casa is not just a furniture brand, but a container of ideas – commented Giovanni Battista Vacchi, CEO of the Colombini Group – As such we encourage social interlocution, making our skills available and encouraging a continuous osmosis of stimuli with the social context with which the brand interacts. Our goal was to challenge students to interpret one of our most distinctive and recognizable signs, the F, and allow them to have a productive and meaningful relationship with the brand. Through the exchange of skills with our Brand and Communication team, the kids who participated in the contest demonstrated flair and creativity. The result obtained made us truly proud and fully met our expectations.”
Adds Patrizia Moschella, Communication and Graphic Design Area Leader of NABA, Nuova Accademia di Belle Arti : “The experience of a real brief is always very educational as was this experience with Febal Casa which allowed the students of the Academy to experiment with different techniques and media in proposing visuals suitable for the contemporary world and social media. Starting from a simple animation of a letter like F, the students developed original proposals with very differentiated outputs in a context of rare expressive freedom.”
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