Febal Casa partners with Big Brother 2024 to furnish the kitchen of the most famous house in Italy!
The Origina Over kitchen stars in the new edition of the famous television program.
San Marino, Sept. 17, 2024.
Febal Casa is a partner of Big Brother 2024 for the furnishing of the kitchen of Italy’s most famous house.
The Origina Over kitchen, will be the undisputed star of the new edition of the famous television program, presenting itself in a composition designed ad hoc to best meet the needs of the transmission.
This environment, characterized by Febal Casa’s distinctive style and design, is one of the most convivial spaces in the home.
An ambitious project that is developed in a 15-meter space, designed to stimulate sharing and the pleasure of being together.
To support this strategic initiative, amajor multichannel communication campaign has been plannedthat includes investments in TV, with the programming of the Febal Casa spot on Rai, Mediaset, Sky, Discovery and Netflix channels, in radio, with 6 weeks of on-air with National coverage, and a social campaign.
Febal Casa also presents an exclusive promotion, designed for consumers, on the purchase of complete home furnishings.
On the occasion of this important event, Gibbo&Lori, the creative agency that created the Febal Casa TV commercial, has designed and studied ad hoc entertainment content, which will accompany us until the end of 2024.
The composition of the Origina Over Kitchen, in the Grande Fratello version in Asian Oak and Botticino Marble finish, was studied by Febal Casa designers in collaboration with the set designers of the reality show.
Big Brother contestants will be able to devote themselves to preparing recipes and a multitude of other activities using the large island with a Fenix top, state-of-the-art appliances, accessories and worktops elegantly concealed inside doors that open with a simple touch.
Origina Over is a kitchen with great personality.
Its characteristic design thus becomes an interpreter of the “ideal home” concept that has made the Febal Casa brand personality famous.